viral marketing or electronic word of mouth advertising

The key success of Carrie prankvertising is that the video shows the real reactions of customers in the coffee shop, which inscription concour infirmier 2018 macon at the same time creates a sense of humor of people who were pranked to the audience.
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Conclusion, with the help of internet and social media, viral marketing or electronic word-of-mouth has gagner des cadeaux gratuitement instantanement been widely used amongst many industries to create a buzz with a low cost, including a movie industry.Use the tools at your disposal to encourage word positive of mouth.According to Keller, author of The Influential these people also tend to adopt new products and technology earlier.The Pros And Cons of Prankvertising online Available at: p Accessed 8 February 2014.



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Journal of Retailing, 84 (2.
Stormhoek, which had a large following online through its blog at m, asked if it could pass on the offer to its audience.
The success of prankvertising was illustrated by Carrie video created by Thinkmodo marketing consulting company, which went viral and triggered a new way of marketing in movie industry.How to measure the success of your viral campaign online Available at: viral-campaign/ Accessed 7 February 2014.The major methods of human to human communication can be summarised as follows: Personal, personal communication is conversation based.The whole situation is filmed and distributed all over the Internet via blogs and social media (Roth, 2013).Ensure the message is worth passing on motivate people to discuss your brand and spread the word.Determine your message and seed it at the community level Target specific communities which could include a particular interest group, location or demographic and seed your message using honest means.Many companies in various industries are thriving to come up with viral marketing campaign to get consumers attention and also boost their sales including Dove, Pepsi, Evian, Kmart, and Budweiser (Shields, 2013).This trend has also been expanded into movie industry, which the traditional advertisements such as billboards, TV advertising and movie trailers on the Internet are considered to be unwell paid off and slowly reaches the target market (Armelli and Villanueva, 2011).Whilst viral marketing is focused on how the company message is spread to the audience, WOM is intended to promote that people talk positively about product or brand in order to change or reinforce consumers attitudes and behaviours.Viral marketing enables companies to advertise their products and services with very low costs but still reach the same levels of awareness with TV advertising.





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In order to create the phenomenon of viral marketing in sharing, a marketer needs to ensure that the message will be shared by individuals who have socializing motivations.
Right people: It is the first task that a marketer should seriously consider, which is identifying the target group to help spread the message.

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